The basics, typed by the buyer, not appended from a data broker.
Home / Dealership programs / Exclusive retail leads
One buyer. One store.
Yours only.
Every retail lead Sire generates goes to a single dealership and is never resold. Not shared with three competitors, not recycled next month. It arrives with the buyer’s full consent record attached, so you know exactly what they agreed to before anyone picks up the phone.
You are already buying leads.
You are sharing most of them.
Published market rates for what dealers pay elsewhere. These are other companies’ prices, listed for comparison — not a claim about what Sire will produce for you.
| Source | Typical cost per lead | Who else gets it |
|---|---|---|
| Cars.com | $175 – $225 | Shared with competing stores |
| AutoTrader | $130 – $175 | Shared with competing stores |
| CarGurus | $80 – $120 | Shared with competing stores |
| Typical third-party internet leads | $20 – $80 | Commonly sold three or four times |
| Sire Systems | $175 | Nobody. It is exclusive to your store. |
The pitch is not that we are cheaper. It is that for what you already pay for a lead three other stores are working, you get one that only you have.
Every lead, the same five things.
Car, truck, SUV or van · new or used · make and model if they named one.
Monthly range where they gave one, and whether they are buying this week or researching.
Whether a trade is coming with them and whether they expect to finance.
The exact wording they agreed to, the version, timestamp, IP address, browser and page.
Small, cancellable, and priced up front.
Flat. No monthly platform fee, no setup fee, no seat licence.
Wrong number, outside your area, or a duplicate of a customer already in your CRM — reject it within 48 hours and it is not billed.
A lead assigned to your store is never assigned elsewhere. The system blocks reassignment rather than trusting anyone to remember.
The pilot is 10 leads. No term, no auto-renewal, no notice period. Stop whenever you want.
The honest version.
Anyone who quotes one before knowing your store, your inventory and how fast your team calls a lead is making it up. What we control is exclusivity, intent and consent. What happens after the phone rings is your process.
Sire is building this lead flow now. We would rather tell one store the truth about capacity than promise four stores a number we cannot supply. If we cannot deliver, you do not pay.
Every lead is someone who typed their own details into our form and asked to be contacted. No purchased lists, no broker appends, no credit-report audiences.
Not to another dealer, not to an aggregator, not later. If you want out, we release the lead — we do not resell it behind you.
Take the 10-lead pilot,
or start with the audit.
Tell us the store and what you are short on — retail volume, service volume, or both. Most stores start with the free growth audit, then add leads once they have seen how we work.
Rather just talk? 832-340-1540 or Paul@siresystems.ai
Also running: managed direct-mail programs for the service lane, trade and equity, conquest and lease-end. One vendor, one invoice, both sides measured.