Bring back the customers who stopped showing up for service.
Lapsed RO customers, declined-service follow-up, maintenance intervals.How this program runs →HOUSTON / LEAGUE CITY / GULF COAST DEALERSHIPSYour service lane
Your service lane
is your pipeline.
Sire runs managed direct-mail growth programs for dealerships — service lane reactivation, equity and trade, conquest, and lease-end retention — built as a measured campaign with dealer matchback, not a stack of postcards.
SERVICE LANETRADE / EQUITYCONQUESTLEASE-ENDMATCHBACK ROI
Five programs.
One at a time.
A first campaign should test one audience against one offer. We do not launch five at once so that nothing can be measured.
Reach the owners who are in a position to trade right now.
Equity position, payoff window, term remaining, model-year targeting.How this program runs →Put the store in front of in-market buyers who are not yours yet.
Geography, model interest, and household targeting around your PMA.How this program runs →Keep the lease-end customer from walking to the store down the road.
Maturity window, current model, and a reason to come in early.How this program runs →Give a dated event the reach it actually needs.
Date-anchored offer, controlled drop timing, USPS induction schedule.We also send retail buyers.
Exclusive to one store.
Direct mail fills the service lane. Exclusive retail leads fill the showroom. Same vendor, same measurement, one invoice.
Every campaign runs the same nine steps.
You can see which step a campaign is on at any time. That is the point of running it as a program instead of a print order.
- 01Dealer goal + budget
- 02Campaign brief
- 03Audience
- 04Creative + approval
- 05Vendor quote + production
- 06USPS induction
- 07QR / calls / appointments
- 08Dealer matchback
- 09ROI + next campaign
The honest version.
Anyone promising you a response rate before quoting your audience and your offer is guessing. We will show you the plan, the cost, and the measurement — not a promised number.
No prescreened lists and no “pre-approved” finance language. Those require lender, bureau, and legal review plus firm-offer and opt-out disclosures before anyone mails them.
Dealer customer data moves under a signed agreement, encrypted transfer, least-privilege access, approved subprocessors, and a deletion schedule.
A targeted 10,000-piece postcard pilot generally plans in the $10,500–$14,500 range. That is a planning band for budgeting only. Your real number comes from the vendor and postage quote on your actual audience.
NO COST / NO OBLIGATIONStart with the audit,
Start with the audit,
not the invoice.
Tell us the store, the department that needs volume, and what you have already tried. We will review the public customer journey and come back with one specific campaign direction — the audience, the offer, and what it would cost to run.
Rather just talk? 832-340-1540 or Paul@siresystems.ai